Alongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. Paul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence.

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• ✔️ Real – The dial of a genuine, brand-new Rolex showcases impeccable precision in every aspect – the fonts, spaces between letters, spellings, etc.
• The paperwork is well-printed, with sharp text and accurate information.
• Yet, as the art of counterfeiting has evolved, so has the complexity of these deceitful creations.
• And for true aficionados, seeking out specialists who live and breathe Rolex can add that extra layer of confidence to your purchase.
• Navigating the nuances of luxury timepieces requires more than just a keen eye – it demands expertise.
• The Triplock crown, which bears the Rolex crown logo above three dots, was first used on the Rolex Sea-Dweller, in 1970.

Each year, Rolex subtly adjusts its pricing, often without a display or big announcement. The beginning of 2025 saw another such increase, with models like the Rolex Submariner, Daytona, and GMT… If you shop at 1stDibs, you never have to worry about unsavory dealers, as we work only with expertly vetted sellers.

IS FAKE ROLEX A REAL PROBLEM?

So, if you know someone who has a real Rolex, ask them if you can feel the weight of theirs so you have something to compare to. Or if you have a genuine watch by another luxury brand such as TUDOR (Rolex sister company), Omega or TAG Heuer, then compare with that for an initial view. Real Rolex watch weight is also very specific, all watches of the same model are identical, for example a true Rolex Submariner should weight 155 grams. The allure of owning an authentic Rolex watch, be it the iconic Rolex Submariner, the sophisticated Datejust, or the world-traveler’s choice, the GMT-Master II, is undeniable. These masterpieces offer a blend of luxury, prestige, and timeless style, bringing immense satisfaction to their wearers.

How to Spot a Fake Rolex: 13+ Expert Tips

Furthermore, Rolex also uses a patented rose gold alloy with some platinum mixed in that the brand calls Everose. For Rolex platinum timepieces, only 950 platinum will do, which is comprised of 95% pure platinum. The term Rolesor refers to the use of both gold and stainless steel on a particular model. On the other hand, Rolesium refers to the use of both platinum and stainless steel on a specific watch.

An International Network Of Quality Control

As one of the most coveted luxury watch brands in the world, Rolex uses only the most durable and high-quality materials. Any authentic Rolex feels substantial and solid, whether it’s made from the heavy-duty Oystersteel or the lighter-weight RLX Titanium or platinum. A good starting point when assessing if a Rolex is genuine is to pay attention to the watch movement.

How to Spot a Fake Rolex, According to an Expert

• The model number on the other hand, is found between the lugs above 12 o’clock, accompanied by the text “ORIG ROLEX DESIGN” right above the number.
• If you read this guide and still have any doubts about a watch you own, look up good watchmakers in your area and take it in for a service.
• The absence of weight is often the first clue that corners have been cut, signaling the use of inferior materials and a lack of the solid construction that Rolex is known for.
• They also have “Rolex” engraved on them, although the placement of the engraving differs depending on the piece.
• However, with its status and great demand comes a vigorous counterfeit market — therefore one can easily be duped into buying a fake Rolex watch.

On the other hand, the model number is found above the lugs at 12 o’clock along with the text ‘ORIG ROLEX DESIGN’. A genuine Rolex’s serial and model numbers are cut deep and glow in the light when raised at an angle. Understanding the key differences between a real and fake Rolex is important before spending your hard-earned money on a luxury watch. While some counterfeits are easy to spot, others can be well-designed with the intent to deceive buyers.

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Sometimes counterfeiters mix and match parts from genuine Rolex watches and fake ones, making distinguishing the two even more difficult. “They might get a real Rolex movement, and then they make a fake case around it. These watches may seem fake compared to modern Rolexes, but they could still be genuine. Because Rolex is so popular, it’s also the most faked watch brand in the world. And while the fake Rolexes of decades past were easy to spot — like when they were hanging from the liner of Times Square hustler’s trench coat — modern replicas are a bit more advanced. The joy a Rolex brings to its owner is unparalleled, yet for those looking to change their collection, selling a Rolex can be part of the journey.

Rolex Real vs Fake – The Ultimate Guide Spotting Them

Finally, the Rolex Sea-Dweller Deepsea is water-resistant to 12,800 feet (3,900 meters). The dial of a brand-new Rolex exudes perfection down to the minutest detail. The precision of the fonts, the exacting spaces between letters, and the absolute absence of smudges or misspellings are hallmarks of their storied craftsmanship. Spotting any discrepancy here, such as uneven lettering or blemished finishes, should immediately trigger doubts about the watch’s legitimacy.

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For instance, certain Rolex watches such as the Milgauss, Deepsea, vintage Sea Dweller, some gold Lady Datejusts, and military Submariners do have specific patented markings on their caseback. However, in the case of the counterfeit watch being discussed, which is a replica of a non-military Rolex Submariner, there should web link not be any engravings or markings on the caseback. Additionally, when purchasing secondhand watches, it is possible that the previous owner may have had personal engravings made on the watch. In such cases, it is best to have the watch authenticated by a reputable source to ensure that it is not a counterfeit.

Can You Hear a Rolex Tick?

The advantage of sapphire glass that is used in our Rolex Replica designer Watches over regular glass is that the sapphire crystal is much harder, and thus very hard to scratch. Cheap clones use mineral glass, which is 10 times more fragile than sapphire. Sapphire crystal measures 9 on the Mohs mineral hardness scale, followed by Diamonds on 10. Others in the community won’t buy watches from you if they know you are selling or even own fakes. Typically, those who buy Rolex watches want their purchase to be known by collectors and other professionals.

Examine the Movement (Or Have Someone Qualified Do So)

Genuine Rolex watches have their serial and model numbers deeply engraved into the metal between the lugs attaching the band to the body — whereas fakes often just have them etched on with acid. The watch’s serial number, which can be used to determine its production date, is located on the six o’clock side. Obviously, if you’re buying a watch sight unseen on eBay or another online platform, you’re not going to be able to see it in person. But if you’re out shopping and a Rolex catches your eye, getting hands-on with the watch is pretty valuable when it comes to determining its authenticity — especially if you’re dealing with a modern Rolex. Navigating the nuances of luxury timepieces requires more than just a keen eye – it demands expertise. Our dedicated team of specialists verifies every detail, offering you the peace of mind that comes with certainty.

The prevalence of counterfeit products, particularly in high-value categories like luxury watches, makes these marketplaces challenging to navigate for those seeking legitimate Rolex vendors. Without in-depth knowledge of Rolex authentication, navigating these sites can be risky. Discovering a poorly constructed imitation Rolex can be straightforward, often revealing itself through lackluster details that fall short of the genuine article. Yet, as the art of counterfeiting has evolved, so has the complexity of these deceitful creations. The emergence of ‘super fakes’ brings a new level of intricacy, making it challenging to distinguish these impostors from the real treasure.

A Cyclops That Actually Magnifies

This is especially important when buying a pre-owned Rolex, as there is more risk involved compared to buying brand new from a retail store. When shopping on online marketplaces, it’s essential to do thorough research on the seller. Ultimately, taking these precautions will ensure confidence in your decision to buy an extravagant and expensive watch like a Rolex. It should be noted that there are some exceptions to the general rule outlined above.

How to Spot a Fake Rolex

• Modern authentic Rolex watches are outfitted with a scratchproof sapphire crystal to protect the face of the watch.
• What’s more, on Rolex date watches, there’s a magnifying lens on top of the date window to amplify the number for greater legibility.
• This means they don’t take responsibility for the authenticity of the items sold through their sites.
• In addition, the counterfeit models often repeat identical serial and reference numbers, a shortcut that Rolex never takes.
• ❌ Fake – Imitation Rolex models lack sophisticated seals and robust casings and are not resilient against water.
• Watches with too-good-to-be-true prices can be spotted right away, but more sophisticated counterfeits can be more challenging to identify.
• This micro-etching is a badge of authenticity for models crafted that year and following.

A Rolex’s serial number is found where the bracelet meets the case of the watch, below 6 o’clock. The model number on the other hand, is found between the lugs above 12 o’clock, accompanied by the text “ORIG ROLEX DESIGN” right above the number. When you are looking at Rolex watches, try to find all the information you can about what materials the watch or particular model is made with. If you are looking at a watch in person, such as when buying from a private individual, you will need to use other methods to check the materials of the watch.

Additionally, knowing which material a specific Rolex model is made of can also help spot a fake. For instance, certain models like the Milgauss, Explorer II, and Deepsea have only been produced in stainless steel, and any made with other materials are replicas. Similarly, watches from Rolex’s Day-Date collection are exclusively made with precious metals, specifically gold or platinum, and any made with other materials are likely to be fake. Rolex watches with a date window have a magnification lens called a “cyclops” that magnifies the date by 2.5 times.

Replicas are usually crafted from inferior and cheaper materials, which frequently manifests in the overall appearance and texture of the watch. Additionally, specifics about the design and form of specific features on a Rolex watch case can serve as signs of its legitimacy, which are illustrated in the comparison photos below. To differentiate between a genuine Rolex and a fake one, a helpful tip is to check the weight of the watch. Generally, an authentic Rolex is heavier than a counterfeit one, as it is made of high-quality materials like 904L stainless steel, 18k gold, 950 platinum, or RLX titanium. In contrast, fake Rolexes tend to be made with cheaper materials, making them lightweight and weaker.

Of course the issue is not Rolex exclusive, it is a huge problem for all luxury watch brands. A Rolex is not only a luxury item but also an investment that can hold its value (or become more valuable) over many years. Rolex uses Twinlock and Triplock crowns on its watches to ensure that they’re waterproof. The two different types are identified by small markings under the Rolex coronet. Other models that feature Twinlock crowns include the Sky-Dweller and the Datejust. From the Air King to the Yachtmaster, Rolex watches have a consistent font style that’s unique to the brand.

If you read this guide and still have any doubts about a watch you own, look up good watchmakers in your area and take it in for a service. And if it’s real, you can have it serviced and brought back to tip-top shape. Modern luxury watches should generally be accompanied by warranty documentation.

If you don’t know what you’re looking for here, first of all, I don’t blame you, second of all, you should just take your watch to a trusted watchmaker or dealer. Be mindful of who you trust your watch with – I’ve heard at least one tale of a sketchy watchmaker who pocketed a client’s original Rolex dial, returning the “serviced” watch with an aftermarket one. Unfortunately, many of those buying/selling inauthentic watches have no idea they’re fake. We’ve even had customers reach out claiming their strap doesn’t fit properly, only to send us pictures of it paired with an inauthentic Rolex.

The number of fake watches uncovered by pre-owned dealer Watchfinder & Co is rising – with Rolex replicas accounting for about half of the knock-offs in circulation. Starting on the outside, you can see that the printing of the dial text is marginally less precise. The shade of red for “Daytona” above the six o’clock subdial is too bright. The hour markers, five-pointed crown and hands don’t catch the light as they should; their edges aren’t crisp and, when you zoom in, you can see evidence of machining which the genuine watch would never display. Gone are the days when a fake watch was just something you picked up from a market on holiday for $10 (£8) and wore until one of the hands fell off – usually within a few weeks.

When buying a vintage Rolex the ‘box papers’ are highly useful because they assist the buyer in establishing whether the watch is authentic or not. A watch made in 1960 will not have a valid warranty, but the card will still have the serial number. Paul Altieri is a vintage and pre-owned Rolex specialist, entrepreneur, and the founder and CEO of BobsWatches.com. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry. His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry.

Grey Market Magazine’s Managing Editor, Powerfunk is a Boston-based watch collector, an expert enthusiast, and head moderator of the very popular r/rolex subreddit. Before the engraved rehauts, Rolex serial numbers were engraved on the case between the bottom lugs. There are a few things I immediately tell people when they ask me how to spot a fake Rolex. Perhaps you’ve heard of rapid prototyping, 3D printing, that sort of thing?

While not having those bars and dots is not a single sign of a fake piece, if you’re looking at a recent Rolex model, that extra design or marking on the crown should be there. A stuttering second-hand makes a small ticking noise instead of remaining silent. The only exception is the Rolex Oysterquartz, which uses a quartz movement rather than a mechanical one, resulting in a ticking sound. ❌ Fake – If you spot any discrepancy in the dial, such as a blemished finish, uneven lettering, misspellings or smudges, it should immediately trigger your doubt about the watch’s originality.

Examples include precision pouch stitching, accurate embossing, and perfect box corners. Rolex maintains a database of serial numbers and the corresponding watch manufacture date. Although this is not publicly available, official stockists and reputable second hand luxury watch traders can verify the authenticity of a Rolex using this database. This same source can alo validate that the watch has not been reported stolen.

• Second, vintage watches, even if authentic, may still fail these tests.It is best to trust professionals to ensure the authenticity of your Rolex in such cases.
• On a genuine Rolex, it is textured to provide traction when turning the crown.
• A London pawnbroker like Suttons and Robertsons are experts in Rolex watches and are aware that once sold they will need to stand by an item, as it can easily be returned.
• Watchfinder was able to point these subtle details out by comparing the fake side-by-side with a real Daytona; but if one isn’t to hand, spotting all the tell-tale signs just got a thousand times harder.
• Hold the watch sideways to get a peek at the date without the magnifying lens.
• Knowing the signs of how to spot a fake Rolex can be particularly helpful when shopping for pre-owned watches.

Holding a genuine Rolex in your hand is an experience of substance in every sense – the weight of the watch is a representation of the premium materials and meticulous assembly that go into its creation. Crafted from only the most exceptional metals and components, each genuine Rolex bears a certain heft, a reassuring reminder of the brand’s commitment to excellence and durability. This substantial feel is the result of an uncompromising approach to quality, where everything from the case to the bracelet is designed to meet the highest standards of luxury watchmaking. Despite this, we caution against the DIY approach of water-testing a Rolex at home. The risks outweigh the benefits, especially if the authenticity of your Rolex is in question. Submerging a potentially counterfeit watch could cause irreversible damage, closing the door on any possibility of a return.

Avoid marketplaces like eBay, where fake Rolex watches are common, and make sure the photography is at least decent. Smartphone cameras are good enough these days to capture clear photos of a product, so anything blurry or out-of-focus is an automatic red flag. Today, almost all Rolex dive watches have the Triplock crown, but older models still in production, including the Submariner 14060M, still use the Twinlock technology.

They are typically much cheaper than a real Rolex which can make having a Rolex more accessible to the general public. However, there are very good reasons why you shouldn’t buy a fake Rolex. – The most recent Rolex Daytona Platinum watch (ref ) was introduced in 2023 with a transparent caseback to show the new Caliber 4131 movement.

Closely examine the dial detailing to spot any variation in the design of the hands or the dial as a whole. ❌ Fake – Imitations have dotted or blurred serial numbers due to inferior etching techniques. This usually leaves behind an acid-etched or sandy texture, and the lines are a little messy.

One exception to this is the Rolex Oysterquartz, which runs on a quartz movement instead of a mechanical one. If you’re considering a specific reference, spend 10 minutes researching its unique features. Compare the watch’s details—such as dial layout, engravings, and case design—to images of verified examples. With few exceptions, if a Rolex has no lume on the dial, it shouldn’t have lume on the hands, either. Sometimes collectors and resellers of genuine Rolexes do “dial swaps” and forget to match the hands, but in general, lumed hands on an unlumed dial are a red flag. If you’re shopping for a pre-owned Rolex it’s best to choose a trusted grey market dealer with a good reputation and an authenticity guarantee.